Many people don’t see
the need why they should hire the services of an estate agent. They opine that anybody can sell and do not see it necessary to involve an agent to sell on
their behalf. In Ghana, this notion by some property owners not wanting to use
agents to sell their property is a misconception; they have always lived with
the belief that anybody can place a ‘for sale’ sign in front of a selling
home. There are also free listing sites where property owners can showcase
their property themselves, thanks to technology. This might be simple when there is a shortage
in supply of space in the property market. However, when supply exceeds demand
it requires more than just listing on a free site and waiting for the phone to
ring.
The agency job goes
beyond just bringing buyers and sellers together. Their job is to sell land
properties on behalf their clients. These could also be in the form of letting
residential or commercial properties, businesses or land. Good agents always
generate the maximum amount from the property and help it to sell faster. Real
estate agents have the experience to deal with a wide variety of properties,
and they're able to bring in a lot more potential customers than most people
who try to sell on their own. Their background in building and construction
assist them when it comes to dealing with properties that have structural and
cosmetic issues. For those who do not recognize the job of an agent to be a professional
one and think the agent does nothing to paid, here is the typical job description
of a well-trained agent
·
Collecting information about a
property and arranging for photographs to be taken;
·
Visiting and talking to the sellers
about their property and its special features;
·
Estimating the value of the
property;
·
Marketing and promoting properties
for sale;
·
Representing the sellers in
negotiation with prospective buyers;
·
Advising clients and helping buyers
to decide what they want to buy;
·
Making sure that a price is agreed
that is acceptable to both buyer and seller;
· Keeping up to date with trends in
the local residential property market, as well as the commercial market.
Also
when renting an agent is supposed to ensure the following:
·
Proper screening of prospective
tenants by collecting references and carrying out background checks;
·
Ensure properties meet legal and
health and safety requirements;
·
Draw up tenancy agreement contracts;
·
Collect or organize rent payments;
·
Act as a property manager and
resolve any issues that arise with properties.
The
duty of an agent as listed above is simply to focus on product,
price and exposure. It takes a well-trained agent to accomplish
the task above. Without the requisite skills you can’t survive as an agent.